We all make mistakes once in a while. Miss a squat snatch, whip yourself during a double under attempt, or bomb a WOD because the pizza looked so good. They are forgivable once or twice but then you adjust your form and tweak your technique. The same principle applies with this rookie mistake. In my experience working with CrossFit owners this is one that is neglected 90% of time.
You finally open, get your equipment and roll up the garage door, you’re excited, I get it. Excited to teach the fresh meat about the air squat and how much pain it can bring. You teach just about every class, which by the way is wrong, and you sign up a few people a week. You start to grow, maybe to 50 or 80 clients in a year. Things are looking good, but when someone asks you where your members come from you say “referrals.” “We do not spend a dime on marketing we just grow from with in.” The grow from within referral method is great, but you need to know exactly where, how and why every single member found you. Who referred who, who found out from Google, ESPN, Reebok, or the flyers you put out when you opened.
The rookie mistake so many owners make is not tracking exactly where their members come from.
The pay off this can have for your box will enable you to step up and replace those rusted Craig’s List barbells with Rogue bars.
1) It will show you exactly where/who brings in the majority of your members.
2) You can invest more money or time int0 the method that brings in all the new WODer’s.
3) You can reward the person who drives in the most new business for you.
4) It will enable you to grow your members in double to triple the amount of time.
Create a simple excel that lists the athletes name and how they found you. If it is a referral break it down one more step and put in who they were referred by. Since I care so much about you not making this rookie mistake, shoot me an email and I will send you the exact template I use. Geo@fitrilla.com
Some of you vets might be making this mistake also. There is no time like the present. You are 20 minutes into the WOD and you are still staring at the bar, lets go, pick it up.
To take it a step further you should track how long each member stays to determine their Life Time Value (LTV). Determining the LTV of your members/clients is something all major businesses have in place. I will touch on this in a later post. For now get that tracking system in place and make it a habit for each and every trainer to fill out for each and every new Kool Aid Drinker.
As always let me know your thoughts below. How else could this benefit your box?