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Quit Your Job and Open a Box- My Story

I have received hundreds of emails from people stuck between stability and box owner.  They usually sound like this…“I want to open a CrossFit gym, but I am not sure if I can quit my job to pursue this full time.  Do you have any advice?”

We all know what they are really asking….“I want to do what I dream about, it literally keeps me up at night, but I am scared as hell.  Can I really take a non traditional path? Society says I need a house, car, two kids, 401k and stability.  Can you please hold my hand and tell me what to do!”

Well mobility lovers I do not have the MAGIC PIXY DUST, but I do have a story that should help push you out of that desk chair and onto a foam roller.

In my previous life I taught children how to throw a baseball, kick a soccer ball, and stand in a straight line.  The rewarding career of a physical education teacher was my choice.  Damnit, I was determined to make a difference in children’s lives!  Well, I landed in a high school full kids going through puberty and complaining about doing all physical activity. I am sure I had an impact on some children, but I could not put up with being cussed out, moaning about 5 push ups, and complaining every time I tried to actually teach them something.  I mean seriously their grade was based one thing, changing into their flattering P.E. uniform.

I wanted to make an impact with fitness, but avoid the restrictions of public schools, teenage hormones, and over involved parents.  Should I just quit!?

I had four years in, a solid retirement plan was set up when I stared at the ripe age of 21.  I was tenured so it was next to impossible to lose my job.  Education reimbursement plans were in place. I would get my masters paid for and I could easily retire at the age of 41.  Oh yeah and my job was extremely easy.

It did take some serious thought, but the finial decision was QUIT and move to San Diego.  California, the place where dreams become reality and the sun shines everyday.  Well in my case I  had no job, no plan, and no support.  I needed change, I was not happy and I love to surf.  So California it was! (I know, no family or wife to worry about, but you do not have to move across the country to start a gym)

I was two weeks into my Cali life and I landed a job.  How? PURE HUSTLE (aka applying to everything on Craigslist.)  I was stoked….for about a day. The job was a personal trainer, teaching spin class, working the front desk and making creamsicle protein smoothies for $9.50 an hour. (Whew…I get chills thinking about it)

The dream of San Diego living had landed me no benefits, no office, and no salary.  Oh by the way the gym consisted of 90% homosexuals (there is nothing wrong with this, just makes a straight male teaching spin slightly uncomfortable.) To top it off, I had no experience teaching spin class.

Day one, I walk up stairs at 5:45 am to five gentleman warming up on bright yellow spin bikes excited about the new instructor.  I plug in my ipod and introduce myself.  “I am Geo are you ready to feel the burn!” Ha I did not say that, but you get the point, right?

As we begin to climb our first imaginary hill, I instructed the boys to pump up the resistance and rise out of the saddle for a big climb.  It was then I realized a little part of me just died inside.  I went from professional, I had my own office and real responsibility, to front desk boy/spin instructor in a matter of two weeks.

This crazy story comes together because I met my future business partner at that gym.  Ian was a trainer at the local gym for a few months and we hit it off because of our interest in CrossFit.  We eventually realized we had just enough money to open a small warehouse style gym with the CrossFit methods.  After a few months of planning we pulled together our funds signed a lease and got started.  It was our first business venture and we were about as naive as they come.

We were so green that we actually did not factor in owing the first and last months rent when we signed the lease.  I used a college loan check ( I was getting my masters in nutrition at the time) to pay for the gym instead of school.

To bring this all together I have now quit my professional job as a teacher, quit the job I landed in San Diego after 4 months and about 60 painful spin classes later, and dropped out of school because I needed to use the loan money to start a business (not sure if that is legal).  All conventional wisdom would look at that and say…DAYUM, that was dumb!

Without that risk I would still be teaching physical education at the local high school and counting down the days until summer.  Some people thrive in that environment and will make a profound difference in the world, but it is not for me.

As a business we never took out a loan and started paying ourselves about 5 months after opening.  My personal account was down to the last $500 before we finally got paid.  We worked our way up to a legit salary in about two years.  Obviously there was a ton of sweat and tears that went into becoming the affiliate we became, but this post is not about that.  It is about showing you how the risk can be worth it in the long run.

I hope my journey of being scrappy, rolling with the punches, hustling, and believing that if I keep pushing I will find what makes me happy inspires you to pursue what you are passionate about.

Here is what I learned along the way.

1) Start Small- If you have a job and want to quit to open a CrossFit, then start training some friends.  Get rid of the I have no time excuses, the I work for another gym crap and just do it.

2) Listen-  No advertising trick in the book works better then listening.  I mean really hearing someone when they tell you about their day, their story or their problems.  If you take a genuine interest in every single person who you train you will build an amazing community of people.

3) Passion or Hobby? ask yourself what this is? It might sound cool and the lifestyle might seem nice, but if you are not dedicated then you will not be successful.

4) Live a Little- I am not going to give you the cliche’ speech, but seriously we only get one shot at life.  You can be a wantaentrepreneur  or an entrepreneur, your choice.

Drop a comment below and let me know your story…

  • SammyJ22

    Ha what a funny story about the spin class, I never woulda thought!

    Thanks for the inspiration!

  • Hard5Flow

    You really did just go for it! Thanks for sharing I will have to pass this on.

    I have a question for ya….

    How did you grow your affiliate when you first got started?

    • http://www.fitrilla.com Geo Rockwell

      Thanks,

      We grew through referrals. We tried fliers and farmers markets and race sponsors, but honestly the best piece of marketing was growing from within. I write a ton about it on the site.

      I realize this sounds generic, but if you are having trouble growing you really need to look at the product you are providing. Excellent products always attract a group of raving fans.

  • http://www.facebook.com/bianca.spicer Bianca Spicer

    Thanks for sharing your story. I just graduated from UGA and I was scrambling to find a job at any non-commerical mega gym. With no luck and God tugging me, I started my own business with nothing but my personal equipment I had accumulated over the years of training myself and personal training, which was my job in college. I do mobile training and I think I am doing well and I am very blessed. I will definitely take your advice and hopefully continue to grow! xo, Bianca

    • http://www.fitrilla.com Geo Rockwell

      Bianca,

      Awesome story yourself! Congrats on pursuing your dream and not being tied down by the corporate bull shit. Keep up the great work and best of luck to you.

  • CaronlineC

    I am sure they do not all workout like this, but damn that just might give me the push I have been looking for. I have been a faithful follower of your blog and watched all the video interviews, but I can’t seem to pull the trigger on totally jumping into CF (even though it keeps me up at night). Really appreciate this personal post!

    • http://twitter.com/Fitrilla Fitrilla

      CaronlineC,

      It would be awesome if this gave you the push to make it happen. Feel free to email me with any questions you might have about starting up!

  • Claude

    Thanks for sharing. All of us aspiring box owners need a little shove in the right direction – the knowing that it can be done in trying circumstances. Crossfit, after all, is about pushing when it gets tough and never giving up.

    • http://twitter.com/Fitrilla Fitrilla

      Claude,

      Great example of CrossFit and Biz! Good luck with your venture. Hope to chat with you soon!

  • matt

    Wow great story. This is the true success. Work your butt off sacrifice and go for broke.

    • http://twitter.com/Fitrilla Fitrilla

      Matt, Thanks for the kind words! Always appreciated.

  • D

    Hey Geo, I needed to read your story today as it has some parallels to my own and I’m coming off one hell of a crazy/stressful week. Your story has definitely encouraged me to keep grinding away. Exactly a year ago I went from being a part-time personal trainer, stay at home mom 3 days a week, full time graduate student burning the midnight oil on the reg, and sports marketing intern for a D1 powerhouse football and basketball team (unpaid) to a small business owner who jumped in head first of owning my own personal training and sports performance studio. I started this business with $342 to be exact and one year later I’m starting to see the bigger picture. My passion is motivating people to find their greatness and continue on that path to their best mental and physical health. When business gets crazy or overwhelming its this perspective that I take a genuine interest in my clients lives and I have a part in helping them that pays off.

    Thanks for your story!

  • Nathan

    Truly inspiring.
    I am a college student studying at Taylor University in Northern Indiana and I am going to start a gym some day. I believe barriers are meant to be broken, lives can be permanently changed, and life can be lived to the fullest when we are in close community with one another. So the gym is going to reflect that. It is going to be a place where barriers are broken, lives are changed, and people truly experience life together–a place centered around Proverbs 27:17.

    I appreciate the “rawness” of your story. I know there are going to be many setbacks along the road to achieving my dream, but stories like yours offer hope to the next generation of entrepreneurial gym owners like me. So, thank you.

    Ps. I came across this excerpt of a TED talk and I have found it to be extremely helpful in the way I approach the idea of owning my own business. You may enjoy it too. http://www.youtube.com/watch?v=OVnN4S52F3k

    Sincerely,
    Nathan

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