The golden rule of social media is “use it, do not let it use you.” Two hours a day on Facebook adds up to 14 hours a week and 56 hours a month. Scary with what you could do with 56 hours a month? Build your business and get stronger are a few things that come to mind. Well, if you are pulling in 5 clients a day off the big blue book (Facebook) then great, but lets get serious, your not. My point is know what your social media strategy is and attack it. If you are on your personal page checking out paleo meals, and pictures of high school friends that is just considered a waste of time. You need a plan for social media just like you need to plan for a workout.
Another rule follow with social media is go where your clients are hanging out. We are not going to spend an hour on LinkedIn because that is not where your customers hangout. Facebook is king when it comes to social media and the fitness industry. People want to show pictures and update all their friends on how much weight they can lift, lost pounds, and pictures of homemade meals (that never look as good as they taste).
This should go without saying, but you need a business or fan page, if you are running a fitness business.
Your Facebook Strategy
Post questions-In the fitness field we have it easy. People are just looking for a reason to spread the news about their pr, pounds lost or bad ass gymnastics move they just learned. Give them a reason too.
Compliment Members- this crosses over to the personal side a little because you can not comment on a persons page as a business, but you can highlight their pr on the biz page and they will be sure to reply.
Post Scores- beyondthewhiteboard and Social WOD- are tracking tools for CF boxes that gives clients a little button after they are done entering their score that says “post to Facebook” this can be a great tool for your current members to spread the word about their kipping butterfly pull ups or double push up burpee.
Promote- do not forget to talk about your free class, ask people to bring friends and encourage anyone new to come try it out. Sometimes all people need is an invitation.
Use the strategies above and track your new clients. How did they hear about you? If Facebook comes out of their mouth then you know your strategy is working. If you are looking for more detailed advice check out Social Media 101- For Your Garage Gym. If you put your email in the box below I will send you over a copy for free! It includes strategies for Facebook, Twitter and Google+.