CrossFit West Sac- How to Start, Grow and Succeed

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CrossFit West Sac is owned by Rick Larson who is extremely passionate about coaching and introducing people to CrossFit.  He has managed to open and run a successful affiliate in crowded market of Sacrament, California.  He started in his garage and worked his way into a facility that is growing everyday.  They worked off referrals for over a year then experimented with a living social deal.  He will discuss his referral plan along with the best way to run a living social deal for your CrossFit gym. Watch and learn how he took his passion and turned it into a profitable business.

If you enjoyed the interview or have a question be sure to reach out Rick@crossfitwest.com

CrossFit West Sac

Interview Highlights

How to test your market.  Are there enough people in your community willing to commit?

What to do with office space.

Maximizing referrals for the first year.

How to run a living social deal.

How to manage the influx of a living social deal.

The exact structure of Rick’s living social deal.

Tactics and ideas for letting people try your CrossFit gym.  Letting people experience the coaching and training.

Why making it easy for everyone to try your CrossFit gym is so important.

Integrating into the community through CrossFit and other local events.

How to get along with other affiliate owners in your area.

Hiring new coaches.  Strategies, tactics, and ideas.

Stay passionate and organize your business well.

Rick gives out an invite for travelers to drop in for a free WOD!

WOD Killas, be sure to leave a comment and let me know what you think.

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