As CrossFit expands, owners are looking for new revenue streams and business building tactics. Josh Felber and Brian Parana are the owners of CrossFit Akron and they have managed to incorporate endurance, swimming, and bootcamps into their CrossFit business without letting it effect the core methods of their training style. It is a tough balance to find, but they have done an amazing job with it.
They also have a creative approach to their bootcamp that acts as a feeder program for their CrossFit memberships. Brian and Josh touch on everything from opening their doors, advertising and social media tactics in this exclusive interview. Enjoy as they spread the knowledge for you to use in your very own affiliate.
**BRIAN P. is no longer associated with Josh F. or CrossFit Akron**
I apologize for the sound quality when I am talking their is an echo. Promise, it won’t happen again!
-How Josh and Brian got their start.
-Moving from a “globo” gym to an affiliate.
-Why you need business experience.
-Getting the first few clients.
-How to run a successful Groupon deal.
-Studying the best to duplicate what works.
-Tweaking your foundations/on-ramp course to create the most interest and build the best athletes.
-Running a boot camp through your affiliate and converting those members into CF members.
-How to run a social media campaign.
-Using your affiliate to give back to the community and donate to local charities.
If you enjoyed the interview leave a comment below you WOD lovers!